Your personal life has been changed by social media, and it should be changing the way you work. If you own a small business, social media MUST be part of your marketing strategy. If not, you may not be around in 5 years.
But, there are so many social media platforms, which one should you be on? If you had to only choose one, it should be Facebook. Here’s why.
Reason #1: If you’re not on Facebook, you don’t exist.
Facebook is the largest social media platform in the world with over 2.2 billion active users each month. These users are searching your business name on Facebook to check your credibility. This includes checking to see if you have reviews and if you’re actively posting. If you don’t have a Facebook page, it is hard for them to determine if you even exist.
Reason # 2: You can target your direct audience using Facebook ads.
Facebook allows you to develop marketing campaigns based on demographics such as location, education, job titles, income, interest, life events, and behaviors. Let’s say you’re a divorce attorney in Florida and your target market is women. You can create a Facebook ad targeting women in Florida who’ve changed their relationship status on Facebook from married to separated. This allows you to market directly to your ideal client resulting in increased revenue and saving you from wasting your advertising budget on those who are unlikely to work with you.
Reason # 3: Your customers expect instant answers.
We live in a time where people want the answers to their questions right away. Thanks, Google! Your customers are sending you messages and posting their questions on your business page at hours of the day and night. They expect to receive those answers quickly, so they can make their buying decision. If they pose the same question to your competitor and your competitor is replying to them faster, you’ve lost a customer to your competition.
Reason # 4: You can gain insight into the needs of your customers.
Let’s say you’re selling Tupperware. Your customers are leaving positive reviews on your Facebook page, but they keep commenting on your posts telling you they’d like more color options. Boom! Now, you know you can expand your Tupperware business by offering more colors. For that matter, you can engage with your customers and find out what specific colors they’re asking for. Think of it as a free focus group.
Reason # 5: Create a human side to your business.
Facebook allows you to put a face and personality behind your business. At the basic level you can achieve this by engaging with your customers and creating content that reflects your companies voice. One of the best ways to incorporate the human aspect is by incorporating video into your Facebook postings. This creates the like, know, and trust factor that makes customers want to buy from you!
Reason # 6: Facebook is the new word-of-mouth.
Let’s say Suzy and Dave are looking for a romantic restaurant for their anniversary date. Suzy posts on Facebook asking for a recommendation. Her friends reply to giving recommendations to their favorite restaurant. Suzy takes her best friends’ advice and looks your business up on Facebook. She likes what she sees and makes a reservation for Friday night.
Reason # 7: Reply to negative reviews.
I’ve heard some business owners complain about the review feature on Facebook. Specifically, because they’ve received a negative review and they didn’t know what to do about it. You need to understand how to use this feature for the positive. Replying to negative reviews is an opportunity to resolve a customer’s issue and create a life long customer. It also shows potential customers that you care and can handle yourself professionally.
Download our Facebook Strategies Cheat Sheet for more information on using Facebook to increase your business sales and revenue…go ahead, it’s FREE!