Have a website up, but not gaining any traction? Staring at the computer screen and not sure where to start when it comes to copy for your website, then keep reading to know exactly what to include and jump start those keystrokes. With these five tips YOU’LL HAVE what you need to start plugging in copy that will get people clicking. If you prefer, check out our YouTube video on the topic.
The homepage is the very first thing people see when getting on your site. This is where people are going to decide to go further or just press that back button on their browser. This is where you’re going to need to grab your customer’s attention and fast. The best way to do that is to talk to directly to them. And when I say them, I mean YOU’RE customer. Don’t sound like a monotone robot, but a person. Wait what, a person? Yes, have a conversation with them. Talk to them how they want to be talked to. It’s important to talk to the customer you want, not Joe blow on the corner and everyone in between, but your ideal customer. Tell them what you want them to do and get them where you want them to go.
Catch their eye.
In order to grab them, you’re going to need something to catch their attention with a title or a tagline. One phrase that sums up what you do. Be creative, don’t be afraid to throw some humor in their…if that is what your ideal customer digs. Don’t leave them wondering what it is that your going to do for them.
What do you want your customer to do?
Alright, you have them on your hook just dangling, now what is it that you want them to do? Do you want them to signup for a newsletter…or maybe you have an awesome FREE “thing” to offer? Whatever it is put it on your homepage where the customer can see it. Tell them what you want them to do, don’t hope they will just scroll to it and then click it. Did I mention how important it is to talk to your customer how they want to be talked to…like they are having a conversation with themselves in their head? What you put inside of your button is just as important as what you have on the rest of the page…don’t slack off here.
People want to know they are getting exactly what they expect…the best way to do this, is with customer testimonials. This lets your customer know that whatever your selling or doing has worked for someone just like them. Let them know what to expect and the results that your going to provide.
Ask them again.
So they passed the box the first time and read the testimonial, ask them again. For whatever reason, they needed a little more push, so don’t be afraid to make the offer again. This time, include more specifics or details on your offer down below your home page. You can also setup for a box to pop up on the website after they have been on the page for 30-45 seconds. Be creative and always keep your customer in mind.
Don’t be afraid to ask for help, check out our Tech services that we offer, and our pricing! You can also check out this amazing video to get some more tips on how to turn website visitors into customers from Marie Forleo.