If you’re a small business owner, you probably have a Facebook page for your business, because you know social media is a powerful marketing tool. It’s a great way to connect with your existing customers and reach new potential customers.
But, maybe you’re frustrated because you’ve been making regular postings, but you haven’t been able to grow your audience. You may be surprised to know that the Facebook algorithm may be working against you. Facebook is only showing your post to a small percentage of your audience. You could pay for ads to reach more people, but there is a free option that is effective in growing and connecting with your audience. It’s Facebook live video. Facebook favors live video on it’s platform. Each of your fans will receive a notification that you’ve gone live. This helps you draw them to directly to your page. But, it gets better. Video marketing converts customers at a higher rate than any other form of marketing.
You’re still not convinced, because the thought of going live scares you. I understand, but I want to make the process a little bit easier for you by providing your with a scripting formula. Think of your live video as an opportunity to educate your audience about your business. Frequently asked questions make a great topics for live videos.
Below is a simple scripting formula to help you format your live video and take away some of the scariness.
Step 1 – Introduce yourself
Let your audience know your name, title, and business name. For example, I would say “Hi, my name is Bonnie Anderson. I’m a social media strategist and the owner of Bonnie Anderson Consulting.”
Step 2 – Tell them what they’re going to learn
Begin by telling your viewers what your live video will be about in one sentence. For example, “In this video, I’m going to give you the five steps you need to start using live video on Facebook.”
Step 3 – Tell them why
You want to entice your viewers to stay on until the end of the video. This can be done giving them a reason why. For example, “Make sure you stay until the end, because this information will help you (insert benefit to customer).” Or, “Make sure you stay until the end, so you know where to purchase our newest product.”
Step 4 – Tell them how by providing sequential steps
Provide your viewers with sequential steps or tips and back it up with two sentences giving details. For example, “The first step to completing a live video is writing a script. Once you’ve written the script, practice a few times in the mirror. This will give you the confidence you need to get on camera.”
List out the sequential steps and support statements until you have at least 5 steps.
Step 5 – Create a call to action
Once you’ve completed the sequential steps, give your viewers a reason to contact you or come to your location. You can relate this to step 3 where you provided them with a reason to stay until the end of the video. You can provide them with a promo code or an invitation to purchase a specific product.
If you’ve found this helpful, let me know by leaving a comment below. If you’re looking for more guidance on using Facebook to promote your small business, contact me at firstname.lastname@example.org. I’m happy to help. If you prefer some face time, schedule a FREE video call with me.