What in the world is a Facebook pixel and why should you be using it?
You’re scrolling through Facebook on a Saturday afternoon, and you see an ad for an online retailer. You had just been on that website yesterday, checking out a new pair of work shoes you needed. You weren’t ready to make the purchase just yet, so those shoes are sitting in the shopping cart.
That ad you’re seeing, all due to the Facebook pixel. The Facebook pixel is a code that the online retailer pulled from their Facebook business page and added to their website. It allows them to gain insights on who is visiting their website, so they can optimize their Facebook ads and reach those who are more likely to buy from them.
You can use this same marketing method for your business.
Often times it takes a customer seeing or hearing about your business several times, before they will commit to making a purchase. Using the Facebook pixel to re-target people who’ve visited your website, allows you to remind that person that they left something in their shopping cart or that you’re still available for that consultation.
What it does.
This process helps you convert more paying customers and improves the ROI of your ad spend. Additionally, Facebook has amazing insights into your audience allowing you to target lookalike audiences based on demographics, likes, and even dislikes. It’s a powerful source of information that ensures your Facebook ads are getting seen by the people who are more likely to buy from you.
But, what if you’re not using Facebook ads. Well, you can install the pixel now so that in the future you have the data to create your first Facebook ad. If you’d like more information on setting the Facebook pixel or ad, you can contact us at firstname.lastname@example.org or setup a FREE video call here!