When I started my business last year, I was only focused on using social media to get my name out there. Of course, this is a great way to market your business, but it wasn’t until I focused on local marketing that my business started to grow. Here are 4 ways to market your business locally!
1. Reach out to your local Rotary clubs and offer to speak on your subject matter.
In February, I started reaching out to local rotary clubs. In doing so, I booked a speech to talk to almost 100 local business owners about using remote workers and virtual assistants in their business. Of course, this involved preparing a speech, presentation, and practicing, but the opportunity to get my name out there was huge. My advice when reaching out to your local rotary clubs it is to relate your speech to their needs. In my case, a lot of the rotary members own small businesses, and one of the biggest topics in business circles right now is how millennial’s conceptualize work life balance. So my speech covered this and how many millennial’s are seeking to work remotely to achieve a work life balance. I also talked about productivity and the impacts of allowing employees to work from home on small businesses. I am not outright selling my services, but I’m providing them with something valuable that they can use with their own businesses.
2. Join your local chamber.
If you provide business to business services, your local chamber is a great way to network and promote your business. When I joined my local chamber, they did a couple of things to introduce my business to the community. First there was a ribbon cutting, which serves as a “grand opening” of sorts for new and established businesses. They also do a live Facebook video with you where they interview you and let you talk about your business, which is exciting. The other advantages of joining your local chamber is the many in-person networking opportunities. I admit that in the past I haven’t always taken advantage of networking events, but when I do go I find it to be less awkward than I imagined. This is a case where the best advice is to get dressed and just show up. Make it a point to talk to at least 3 people at each event. I do this by asking them questions about their business, and I only tell them about my business if they ask.
3. Take advantage of word of mouth.
One of the most overlooked methods of promoting yourself locally is telling your family, friends, and personal contacts about your business and your services. When I re-launched earlier this year, I sent an email to my family and friends letting them know what I was doing. I included my portfolio, website, and social media links. I told them what services I offer and what kind of businesses may be a good fit. This was helpful because I’ve received some viable leads from my family and friends. Plus, I know they will continue to help me out by giving my name to anyone they run into in the future that could benefit from my services. Most of the time your family and friends want to see you succeed.
It’s a no-brainer that you should be using social media to promote your business, but Facebook in particular is a great way to promote yourself locally. The reason it is effective at the local level is that people are using Facebook to look businesses up much like they would on google. Think about it: how many times have you looked up a restaurant’s Facebook page and read their reviews? The key is to make sure your page is fully optimized. Ask your customers to leave Facebook reviews. Another way to use Facebook effectively is the live video feature. Schedule live videos about once a week to make sure your content is being seen by your audience.
These tips are a great place to start for anyone looking to grow their following and promote your business locally in 2019. For even more curated informational content, check out our YouTube channel where I create videos to help you achieve a life you love and a business that thrives!