Facebook pixel and why you need it?

What in the world is a Facebook pixel and why should you be using it? You’re scrolling through Facebook on a Saturday afternoon, and you see an ad for an online retailer. You had just been on that website yesterday, checking out a new pair of work shoes you needed. You weren’t ready to make the purchase just yet, so those shoes are sitting in the shopping cart. That ad you’re seeing, all due to the Facebook pixel. The Facebook […]

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