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Categoryentrepreneurship

Facebook pixel and why you need it?

What in the world is a Facebook pixel and why should you be using it?

You’re scrolling through Facebook on a Saturday afternoon, and you see an ad for an online retailer. You had just been on that website yesterday, checking out a new pair of work shoes you needed. You weren’t ready to make the purchase just yet, so those shoes are sitting in the shopping cart.

That ad you’re seeing, all due to the Facebook pixel. The Facebook pixel is a code that the online retailer pulled from their Facebook business page and added to their website. It allows them to gain insights on who is visiting their website, so they can optimize their Facebook ads and reach those who are more likely to buy from them.

Guess what. 

You can use this same marketing method for your business.

Often times it takes a customer seeing or hearing about your business several times, before they will commit to making a purchase. Using the Facebook pixel to re-target people who’ve visited your website, allows you to remind that person that they left something in their shopping cart or that you’re still available for that consultation.

What it does.

This process helps you convert more paying customers and improves the ROI of your ad spend. Additionally, Facebook has amazing insights into your audience allowing you to target lookalike audiences based on demographics, likes, and even dislikes. It’s a powerful source of information that ensures your Facebook ads are getting seen by the people who are more likely to buy from you.

But, what if you’re not using Facebook ads. Well, you can install the pixel now so that in the future you have the data to create your first Facebook ad. If you’d like more information on setting the Facebook pixel or ad, you can contact us at bonnie@bonnieandersonconsulting.com or setup a FREE video call here!

How to hire a virtual assistant.

how to hire a virtual assistant

To much to do and not enough time to do it?  Need help but don’t know where to start, then keep reading to see how to hire a virtual assistant.

If you’re overwhelmed by everything you need to get done and there never seems to be enough time in the day, I have four tips that that will to help you to hire a virtual assistant so you  can start checking things off that ever growing to-do list.

Determine what you need.

The best way to do this is to place a dollar amount on every task that you do.  How much is it costing you to accomplish it. Is your time better spent creating graphics for social media, or talking to potential clients. You should be working on the tasks that are generating money, while delegating what is costing you money.

Company VS. Freelancer.

The biggest plus for going through a company instead of a freelancer is time.  A company will have already vetted virtual assistants and understand their unique skill set. You know they will possess the exact skills you need to get the job done.  With freelancers you could be spending hours going through different people, hoping to come across that ONE. You will have to check references, interview them, and ensure they have the  skills that match your needs. The whole point is to save you time right, not cost you more time.

Know your budget.

How much can you afford to pay monthly? Be realistic, not only on what you can afford, but you also need to keep in mind the skills that are going to be required for the tasks you’re needing help with.  Don’t expect a lambo for the cost of a pinto.

Be upfront about your current systems.

Do you already have systems in place for your tasks?  If you do, great. Once your virtual assistant is trained in those systems, you’ll be ready to hit the ground running.  If systems aren’t in place, don’t worry. Your virtual assistant can help you make order out of chaos. Just be sure you have clear communication with them. This is the key to a successful relationship.

Check out our services and schedule your FREE call to see how we can help you with growing your business and making money!

If you want more information on why hiring a virtual assistant is the best move you can make, check out this blog.

5 Tips on how to write copy for a website.

5 Tips on how to write copy for a website

Have a website up,  but not gaining any traction?  Staring at the computer screen and not sure where to start when it comes to copy for your website, then keep reading to know exactly what to include and jump start those keystrokes.  With these five tips YOU’LL HAVE what you need to start plugging in copy that will get people clicking.  If you prefer, check out our YouTube video on the topic.

Homepage

The homepage is the very first thing people see when getting on your site.  This is where people are going to decide to go further or just press that back button on their browser.  This is where you’re going to need to grab your customer’s attention and fast. The best way to do that is to talk to directly to them.  And when I say them, I mean YOU’RE customer. Don’t sound like a monotone robot, but a person. Wait what, a person? Yes, have a conversation with them.  Talk to them how they want to be talked to. It’s important to talk to the customer you want, not Joe blow on the corner and everyone in between, but your ideal customer.  Tell them what you want them to do and get them where you want them to go.

Catch their eye.

In order to grab them, you’re going to need something to catch their attention with a title or a tagline.  One phrase that sums up what you do. Be creative, don’t be afraid to throw some humor in their…if that is what your ideal customer digs.  Don’t leave them wondering what it is that your going to do for them.

What do you want your customer to do?

Alright, you have them on your hook just dangling, now what is it that you want them to do?  Do you want them to signup for a newsletter…or maybe you have an awesome FREE “thing” to offer?  Whatever it is put it on your homepage where the customer can see it. Tell them what you want them to do, don’t hope they will just scroll to it and then click it.  Did I mention how important it is to talk to your customer how they want to be talked to…like they are having a conversation with themselves in their head? What you put inside of your button is just as important as what you have on the rest of the page…don’t slack off here.  

The why.

People want to know they are getting exactly what they expect…the best way to do this, is with customer testimonials.  This lets your customer know that whatever your selling or doing has worked for someone just like them. Let them know what to expect and the results that your going to provide.

Ask them again.

So they passed the box the first time and read the testimonial, ask them again.  For whatever reason, they needed a little more push, so don’t be afraid to make the offer again.  This time, include more specifics or details on your offer down below your home page. You can also setup for a box to pop up on the website after they have been on the page for 30-45 seconds.  Be creative and always keep your customer in mind.

Don’t be afraid to ask for help, check out our Tech services that we offer, and our pricing!  You can also check out this amazing video to get some more tips on how to turn website visitors into customers from Marie Forleo.

What to outsource to a virtual assistant.

What to outsource to a virtual assistant

Is everything in your day-to-day stacking up.  Are you spending more time on admin tasks within your business than actually growing your business.  We all need a little help, and a virtual assistant can do just that. While a virtual assistant takes care of the routine tasks in your business, you’re able to grow your business.

You may be wondering what tasks do you hand-off?  Maybe you’re still contemplating and not sure what a virtual assistant can do for you.  

What can they handle?

Virtual assistants can handle anything from general administration to the more technical work, and let’s not forget about social media.  

Basic tasks, like calendaring and travel arrangements can be handled by a virtual assistant.  With someone managing your calendar nothing slips through the cracks. Meetings, travel arrangements, and the other things that only you can do are on your calendar ready to go.

Travel

Tired of paying ridiculous amounts of money booking travel arrangements, because it gets pushed on the back burner and made short notice.  A virtual assistant can handle all of that for you. Maybe you want, and need, some time off with the family. A virtual assistant can find you the best deals and packages to surprise them with the best vacation ever.

Reception

Need someone to answer the phone while in that important meeting or conference.  Want to ensure that your customers can reach you, even while spending some quality time with your family, or even that mysterious thing called sleep.  Virtual support can have you covered. Customer Relationship Management and support. Many virtual assistants are skilled in handling customer service support and relationship management systems. There are many virtual assistants that go as far as specializing in customer support for Shopify and Amazon FBA entrepreneurs. What does this all mean?  Virtual assistants are good at handling customer service and keeping your customers happy.

Email management

Who is able to keep that unread number less than 50?  Never miss anything important because it was sandwiched in between junk email.  A virtual assistant will go through, get rid of anything that is not needed and ensure you address important emails.

Research  

You have a picture in your head of your perfect customer, but you’re not sure where to find them. A virtual assistant can research your demographic and find out where they’re hanging out online. Maybe you need to know what your competitors are doing, let them find out for you.

Technical

Whether it’s website management, building sales funnels, or creating email content a virtual assistant can handle it for you. Maybe you know what needs to be done, but you aren’t quite sure the best way to do it.  We love technical. Virtual assistants with tech knowledge can handle those technical tasks you don’t want to do or don’t know how to do.

Social Media

It’s a big part of the growth your business.  Customers want to see your business up close. If people can relate to your brand, they’re going to want to buy from you.  Customers are going to check you out on social media. If you aren’t active and engaging, they go somewhere else. Here is the thing, it takes time and work.  It’s not just a post every once in a while. They want to see what you do, how you do it, and how you interact with your customers and community. They also will check out how long it takes you to respond to customers.  The struggle is real you guys. Between social media postings, content creation, and engagement, you may want to run and hide. You keep reading about content strategies and maybe you’ve tried to keep up with Gary Vee’s $1.80 Instagram strategy, but who really has time for that? A virtual assistant. Virtual assistants can help you with all areas of social media.

Facebook Ads

I’ve put this one in a category all by itself, why?  Because Facebook ads should be handled with care. Virtual assistants proficient in FB ads can help you create and manage your Facebook ads. If you’re still boosting a post, or creating FB ads without a target audience, I encourage you to hire a FB va. Facebook ads are still one of the most powerful forms of advertising, but if you don’t know what you’re doing you could be wasting a lot of your advertising budget.

There are so many other tasks that a virtual support specialist is able to handle for you.  Essentially, anything that is taking time away from nurturing and growing your business, that doesn’t make you money, should be sent off for someone else to do.  Another great thing too, you don’t have to ensure they have office space, or equipment to use. No need for fringe benefits, like health insurance and paid time off.  All you pay for is productive hours. Comment below and let us know what you could do with all that extra time by getting a virtual assistant.

Don’t forget to check out our services and package options to see what we can take off your hands!

How much does a virtual assistant cost?

how much does a virtual assistant cost

So, you’re ready to make the leap and hire a virtual assistant to take some of the work of your hands.  

But, you have no idea how much it should cost you. In order to determine how much a virtual assistant will cost you, start by determining what tasks you need help with. The rule of thumb is to outsource the tasks that are costing you money, so you can focus on tasks that bring in money. Consider the expertise it’s going to take for someone to complete the tasks you need done. If general admin work is taking up a lot of you time, a virtual assistant is a great option.

Virtual assistants performing general admin tasks like calendaring or email clean up will have a lower rate then someone with expertise in web design or social media.  The more experience and intricate the need, the higher the pay.

Next up, time?

Are you going to need a quick turn around for the task? If you waited until the last minute and needed something done yesterday, you’re going to pay more. Most virtual assistants with a thriving clientele will charge a premium fee for rush jobs. In most cases, they’re serving more than one client. They aren’t trying to punish you in any way, but in order for your rush job to get done it will require them to drop everything else in their business, so they can prioritize your needs.

Consider the frequency of virtual assistance you’ll need. Will you need help with a one time project, periodically, or consistently?  Virtual assistants can charge by the hour, by the project, or a monthly fee. The project or monthly fee will be a better price if this is something you’ll need frequently. Virtual assistants enjoy having continued client work.  If this is a one time project, you may be missing out on some incentives such as discounted packages for consistent work.

Average Cost

The average cost of a quality virtual assistant working in the United States can range anywhere from $25.00 to $100.00 an hour depending on the specifics of the job and time frame.  I know what your thinking, why don’t I just hire someone in house to do it? In that case you’ll need to add equipment cost, benefits, and taxes. Below is a breakdown of a $15.00 an hour employee vs. a virtual assistant at $27.00 an hour.

 Comment down below and let us know what a VA can do for you.