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5 Tips on how to write copy for a website.

5 Tips on how to write copy for a website

Have a website up,  but not gaining any traction?  Staring at the computer screen and not sure where to start when it comes to copy for your website, then keep reading to know exactly what to include and jump start those keystrokes.  With these five tips YOU’LL HAVE what you need to start plugging in copy that will get people clicking.  If you prefer, check out our YouTube video on the topic.

Homepage

The homepage is the very first thing people see when getting on your site.  This is where people are going to decide to go further or just press that back button on their browser.  This is where you’re going to need to grab your customer’s attention and fast. The best way to do that is to talk to directly to them.  And when I say them, I mean YOU’RE customer. Don’t sound like a monotone robot, but a person. Wait what, a person? Yes, have a conversation with them.  Talk to them how they want to be talked to. It’s important to talk to the customer you want, not Joe blow on the corner and everyone in between, but your ideal customer.  Tell them what you want them to do and get them where you want them to go.

Catch their eye.

In order to grab them, you’re going to need something to catch their attention with a title or a tagline.  One phrase that sums up what you do. Be creative, don’t be afraid to throw some humor in their…if that is what your ideal customer digs.  Don’t leave them wondering what it is that your going to do for them.

What do you want your customer to do?

Alright, you have them on your hook just dangling, now what is it that you want them to do?  Do you want them to signup for a newsletter…or maybe you have an awesome FREE “thing” to offer?  Whatever it is put it on your homepage where the customer can see it. Tell them what you want them to do, don’t hope they will just scroll to it and then click it.  Did I mention how important it is to talk to your customer how they want to be talked to…like they are having a conversation with themselves in their head? What you put inside of your button is just as important as what you have on the rest of the page…don’t slack off here.  

The why.

People want to know they are getting exactly what they expect…the best way to do this, is with customer testimonials.  This lets your customer know that whatever your selling or doing has worked for someone just like them. Let them know what to expect and the results that your going to provide.

Ask them again.

So they passed the box the first time and read the testimonial, ask them again.  For whatever reason, they needed a little more push, so don’t be afraid to make the offer again.  This time, include more specifics or details on your offer down below your home page. You can also setup for a box to pop up on the website after they have been on the page for 30-45 seconds.  Be creative and always keep your customer in mind.

Don’t be afraid to ask for help, check out our Tech services that we offer, and our pricing!  You can also check out this amazing video to get some more tips on how to turn website visitors into customers from Marie Forleo.

What to outsource to a virtual assistant.

What to outsource to a virtual assistant

Is everything in your day-to-day stacking up.  Are you spending more time on admin tasks within your business than actually growing your business.  We all need a little help, and a virtual assistant can do just that. While a virtual assistant takes care of the routine tasks in your business, you’re able to grow your business.

You may be wondering what tasks do you hand-off?  Maybe you’re still contemplating and not sure what a virtual assistant can do for you.  

What can they handle?

Virtual assistants can handle anything from general administration to the more technical work, and let’s not forget about social media.  

Basic tasks, like calendaring and travel arrangements can be handled by a virtual assistant.  With someone managing your calendar nothing slips through the cracks. Meetings, travel arrangements, and the other things that only you can do are on your calendar ready to go.

Travel

Tired of paying ridiculous amounts of money booking travel arrangements, because it gets pushed on the back burner and made short notice.  A virtual assistant can handle all of that for you. Maybe you want, and need, some time off with the family. A virtual assistant can find you the best deals and packages to surprise them with the best vacation ever.

Reception

Need someone to answer the phone while in that important meeting or conference.  Want to ensure that your customers can reach you, even while spending some quality time with your family, or even that mysterious thing called sleep.  Virtual support can have you covered. Customer Relationship Management and support. Many virtual assistants are skilled in handling customer service support and relationship management systems. There are many virtual assistants that go as far as specializing in customer support for Shopify and Amazon FBA entrepreneurs. What does this all mean?  Virtual assistants are good at handling customer service and keeping your customers happy.

Email management

Who is able to keep that unread number less than 50?  Never miss anything important because it was sandwiched in between junk email.  A virtual assistant will go through, get rid of anything that is not needed and ensure you address important emails.

Research  

You have a picture in your head of your perfect customer, but you’re not sure where to find them. A virtual assistant can research your demographic and find out where they’re hanging out online. Maybe you need to know what your competitors are doing, let them find out for you.

Technical

Whether it’s website management, building sales funnels, or creating email content a virtual assistant can handle it for you. Maybe you know what needs to be done, but you aren’t quite sure the best way to do it.  We love technical. Virtual assistants with tech knowledge can handle those technical tasks you don’t want to do or don’t know how to do.

Social Media

It’s a big part of the growth your business.  Customers want to see your business up close. If people can relate to your brand, they’re going to want to buy from you.  Customers are going to check you out on social media. If you aren’t active and engaging, they go somewhere else. Here is the thing, it takes time and work.  It’s not just a post every once in a while. They want to see what you do, how you do it, and how you interact with your customers and community. They also will check out how long it takes you to respond to customers.  The struggle is real you guys. Between social media postings, content creation, and engagement, you may want to run and hide. You keep reading about content strategies and maybe you’ve tried to keep up with Gary Vee’s $1.80 Instagram strategy, but who really has time for that? A virtual assistant. Virtual assistants can help you with all areas of social media.

Facebook Ads

I’ve put this one in a category all by itself, why?  Because Facebook ads should be handled with care. Virtual assistants proficient in FB ads can help you create and manage your Facebook ads. If you’re still boosting a post, or creating FB ads without a target audience, I encourage you to hire a FB va. Facebook ads are still one of the most powerful forms of advertising, but if you don’t know what you’re doing you could be wasting a lot of your advertising budget.

There are so many other tasks that a virtual support specialist is able to handle for you.  Essentially, anything that is taking time away from nurturing and growing your business, that doesn’t make you money, should be sent off for someone else to do.  Another great thing too, you don’t have to ensure they have office space, or equipment to use. No need for fringe benefits, like health insurance and paid time off.  All you pay for is productive hours. Comment below and let us know what you could do with all that extra time by getting a virtual assistant.

Don’t forget to check out our services and package options to see what we can take off your hands!

How much does a virtual assistant cost?

how much does a virtual assistant cost

So, you’re ready to make the leap and hire a virtual assistant to take some of the work of your hands.  

But, you have no idea how much it should cost you. In order to determine how much a virtual assistant will cost you, start by determining what tasks you need help with. The rule of thumb is to outsource the tasks that are costing you money, so you can focus on tasks that bring in money. Consider the expertise it’s going to take for someone to complete the tasks you need done. If general admin work is taking up a lot of you time, a virtual assistant is a great option.

Virtual assistants performing general admin tasks like calendaring or email clean up will have a lower rate then someone with expertise in web design or social media.  The more experience and intricate the need, the higher the pay.

Next up, time?

Are you going to need a quick turn around for the task? If you waited until the last minute and needed something done yesterday, you’re going to pay more. Most virtual assistants with a thriving clientele will charge a premium fee for rush jobs. In most cases, they’re serving more than one client. They aren’t trying to punish you in any way, but in order for your rush job to get done it will require them to drop everything else in their business, so they can prioritize your needs.

Consider the frequency of virtual assistance you’ll need. Will you need help with a one time project, periodically, or consistently?  Virtual assistants can charge by the hour, by the project, or a monthly fee. The project or monthly fee will be a better price if this is something you’ll need frequently. Virtual assistants enjoy having continued client work.  If this is a one time project, you may be missing out on some incentives such as discounted packages for consistent work.

Average Cost

The average cost of a quality virtual assistant working in the United States can range anywhere from $25.00 to $100.00 an hour depending on the specifics of the job and time frame.  I know what your thinking, why don’t I just hire someone in house to do it? In that case you’ll need to add equipment cost, benefits, and taxes. Below is a breakdown of a $15.00 an hour employee vs. a virtual assistant at $27.00 an hour.

 Comment down below and let us know what a VA can do for you.

How to actually accomplish your goals by creating an action plan.

How to actually accomplish your goals by creating an action plan

Let’s talk about your goals and goal setting for a second. You remember… the ones you set at the beginning of the year! Have you started on them yet? If you’re like most people, you’ve already given up, or you will within the next few weeks. At least that’s what all the “experts” say.

The truth is, it’s hard to set and accomplish those BIG goals. We get so use to our routines and adding anything new can feel like a cumbersome task. I want to help. So, here’s one of my favorite ways to actually accomplish big goals. It’s all about the action plan.

Creating a solid action plan for your goals is the number one way to get it all done.

If you missed my previous blog where we listed out our goals, you can check it out by clicking below.

 How to set goals and accomplish them.

I also have a FREE Goal Planning Worksheet you can download that will walk you through creating your action plan. Click the link below and I’ll email it to you right away!

Download your FREE Goal Setting and Action Plan worksheet!

This process does require work on your part, so I want you to get excited about this and comment down below that you’re ready to work.

The goal is to list your 5, 3, and 1 year goals down on paper (or somewhere on your computer/smartphone for those techies out there). Start with your 5 year goals. Imagine what you want your life to look like in 5 years from now. Write it all down! Then, you’ll write down your 3 and 1 year goals. Think of your 3 and 1 year goals as milestones to your 5 year goals. At the end of the process, you should have between 3-5 goals per year. Don’t try to cram anymore than that into your life! You’ll get overwhelmed and burn yourself out.

Next, use the sheet from the action plan worksheet to write down every step you’ll need to complete for each of your goals. We even threw in some suggested questions to help you get those juices flowing and determine the steps your gonna need to take. If it’s easier, you can check out my video where I walk you through this process.

Let’s get back to the steps.

For each goal, you should have 10 – 20 tasks or steps. This includes listing out people you need to talk to that can help you reach each of your goals. Some of your goals may require you to learn some new skills. Make sure you account for those small details.  The idea is to make each of the steps small enough that they are easily achievable and lead to smashing the big goals.

After listing those steps out, we then need to put them in sequential order. One being the first step, and the last step being your big goal. Plus, I want you to set a deadline for each of those steps. A real deadline with a date and time. Make sure these dates are attainable. If you know you’re going on vacation in June, don’t schedule a step during that time.  Don’t set yourself up for failure.

Do the same thing for your 3 and 5 year goals!

BAM, now you have your very own action plan! But, don’t get too excited. There’s one more step we need to do. Put these steps and deadlines on your calendar. Block off time to work on each of these steps. If one of your steps includes making a phone call, block that time on your calendar to make that phone call. Calendar blocking is a great method. If you need guidance on calendar blocking, guess what…we have video on that too. You can check it out here.

How to set goals and accomplish them!

How to set goals and accomplish them.
A new year means new goals and fresh starts. 

So, I’ve put together the top 6 steps you can take to set your goals and accomplish them. Also to help you out, I have created a Goal Setting and Action Plan worksheet, which is completely FREE to download.

Download our FREE Goal Setting and Action Plan Worksheet!

According to a study at Harvard, only 3% of people actually write down their goals. And of  those 3%, they make twice as much money.

 I bet you can guess what my first tip is.

  1. Write it down! It doesn’t matter how you write them down, but many experts say that handwriting is the best method because it resonates with your subconscious better. So, write that shit down.
  2. Make sure your goals are SMART! If you’ve never heard of smart goals, I’ll recap real quick S is for Specific. Ensure you know who, what, when, where, why and the how of your goals. M is for Measurable, that is can you track the progress of the goal. A is for Attainable, is this goal something you have control over? Is it something where you can be an impact? R is for Relevant, ask yourself if the goal is worthwhile and if it matches your other goals. For example, if you want to own a retail store in Florida, is it really a good idea to move to California? T is for Timely. When do you want to achieve the goal? Set a deadline for yourself so you’re not letting your goals fall to the wayside.
  3. Surround yourself around the right people! If you’re wanting to achieve success but you’re still partying on the weekends. You may want to reconsider who you’re hanging around. Don’t view this as a negative.  Instead consider this, how we spend our time determines where we will end up in a year from now.  If you’re not accomplishing what you want in life it may be time to reconsider how you’re spending your time and who you’re hanging around.
  4. Know you’re worthy of your goals! You can plan your goals, but if you don’t believe you’re worthy of them you’ll never achieve them. Hear me when I tell you, you are worthy of your goals. If you want to make a better life for yourself, it is absolutely achievable. But, you have to know your worth. This means not letting people treat you less than you deserve to be treated, not letting your past follow you into your future, and Stopping the negative self-talk.
  5. Be aware of the milestones you need to achieve to reach your goals! A goal is all about bridging the gap between who you are today and the person you want to become.  In between lies the milestones. So, break down your larger goals into bite size chunks, such as every day, weekly, and monthly goals.
  6. Create a long-term action plan!  An action plan is a step-by-step plan considering all of the factors that it’ll take to get you to your goal.  This is for anyone wanting to achieve anything big in life, whether it is getting out of debt, achieving a degree, climbing the corporate ladder, or starting a business, you need an action plan for every part of that goal.  

For those of you who want to achieve BIG goals in 2019, my next blog will help by walking you through creating an action plan for your 5, 3, and 1-year goals. Now go out there and make shit happen!