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Categorysocial media management

Facebook pixel and why you need it?

What in the world is a Facebook pixel and why should you be using it?

You’re scrolling through Facebook on a Saturday afternoon, and you see an ad for an online retailer. You had just been on that website yesterday, checking out a new pair of work shoes you needed. You weren’t ready to make the purchase just yet, so those shoes are sitting in the shopping cart.

That ad you’re seeing, all due to the Facebook pixel. The Facebook pixel is a code that the online retailer pulled from their Facebook business page and added to their website. It allows them to gain insights on who is visiting their website, so they can optimize their Facebook ads and reach those who are more likely to buy from them.

Guess what. 

You can use this same marketing method for your business.

Often times it takes a customer seeing or hearing about your business several times, before they will commit to making a purchase. Using the Facebook pixel to re-target people who’ve visited your website, allows you to remind that person that they left something in their shopping cart or that you’re still available for that consultation.

What it does.

This process helps you convert more paying customers and improves the ROI of your ad spend. Additionally, Facebook has amazing insights into your audience allowing you to target lookalike audiences based on demographics, likes, and even dislikes. It’s a powerful source of information that ensures your Facebook ads are getting seen by the people who are more likely to buy from you.

But, what if you’re not using Facebook ads. Well, you can install the pixel now so that in the future you have the data to create your first Facebook ad. If you’d like more information on setting the Facebook pixel or ad, you can contact us at bonnie@bonnieandersonconsulting.com or setup a FREE video call here!

How to use Facebook live to promote your business.

5 Tips on how to use Facebook live to promote your business

If you’re a small business owner, you probably have a Facebook page for your business, because you know social media is a powerful marketing tool. It’s a great way to connect with your existing customers and reach new potential customers.  

But, maybe you’re frustrated because you’ve been making regular postings, but you haven’t been able to grow your audience. You may be surprised to know that the Facebook algorithm may be working against you. Facebook is only showing your post to a small percentage of your audience. You could pay for ads to reach more people, but there is a free option that is effective in growing and connecting with your audience. It’s Facebook live video. Facebook favors live video on it’s platform. Each of your fans will receive a notification that you’ve gone live. This helps you draw them to directly to your page. But, it gets better. Video marketing converts customers at a higher rate than any other form of marketing.

You’re still not convinced, because the thought of going live scares you. I understand, but I want to make the process a little bit easier for you by providing your with a scripting formula. Think of your live video as an opportunity to educate your audience about your business. Frequently asked questions make a great topics for live videos.

Below is a simple scripting formula to help you format your live video and take away some of the scariness.

Step 1 – Introduce yourself

Let your audience know your name, title, and business name. For example, I would say “Hi, my name is Bonnie Anderson. I’m a social media strategist and the owner of Bonnie Anderson Consulting.”

Step 2 – Tell them what they’re going to learn

Begin by telling your viewers what your live video will be about in one sentence. For example, “In this video, I’m going to give you the five steps you need to start using live video on Facebook.”

Step 3 – Tell them why

You want to entice your viewers to stay on until the end of the video. This can be done giving them a reason why. For example, “Make sure you stay until the end, because this information will help you (insert benefit to customer).”  Or, “Make sure you stay until the end, so you know where to purchase our newest product.”

Step 4 – Tell them how by providing sequential steps

Provide your viewers with sequential steps or tips and back it up with two sentences giving details. For example, “The first step to completing a live video is writing a script. Once you’ve written the script, practice a few times in the mirror. This will give you the confidence you need to get on camera.”

List out the sequential steps and support statements until you have at least 5 steps.

Step 5 – Create a call to action

Once you’ve completed the sequential steps, give your viewers a reason to contact you or come to your location. You can relate this to step 3 where you provided them with a reason to stay until the end of the video. You can provide them with a promo code or an invitation to purchase a specific product.

If you’ve found this helpful, let me know by leaving a comment below. If you’re looking for more guidance on using Facebook to promote your small business, contact me at bonnie@bonnieandersonconsulting.com. I’m happy to help.  If you prefer some face time, schedule a FREE video call with me.

What to outsource to a virtual assistant.

What to outsource to a virtual assistant

Is everything in your day-to-day stacking up.  Are you spending more time on admin tasks within your business than actually growing your business.  We all need a little help, and a virtual assistant can do just that. While a virtual assistant takes care of the routine tasks in your business, you’re able to grow your business.

You may be wondering what tasks do you hand-off?  Maybe you’re still contemplating and not sure what a virtual assistant can do for you.  

What can they handle?

Virtual assistants can handle anything from general administration to the more technical work, and let’s not forget about social media.  

Basic tasks, like calendaring and travel arrangements can be handled by a virtual assistant.  With someone managing your calendar nothing slips through the cracks. Meetings, travel arrangements, and the other things that only you can do are on your calendar ready to go.

Travel

Tired of paying ridiculous amounts of money booking travel arrangements, because it gets pushed on the back burner and made short notice.  A virtual assistant can handle all of that for you. Maybe you want, and need, some time off with the family. A virtual assistant can find you the best deals and packages to surprise them with the best vacation ever.

Reception

Need someone to answer the phone while in that important meeting or conference.  Want to ensure that your customers can reach you, even while spending some quality time with your family, or even that mysterious thing called sleep.  Virtual support can have you covered. Customer Relationship Management and support. Many virtual assistants are skilled in handling customer service support and relationship management systems. There are many virtual assistants that go as far as specializing in customer support for Shopify and Amazon FBA entrepreneurs. What does this all mean?  Virtual assistants are good at handling customer service and keeping your customers happy.

Email management

Who is able to keep that unread number less than 50?  Never miss anything important because it was sandwiched in between junk email.  A virtual assistant will go through, get rid of anything that is not needed and ensure you address important emails.

Research  

You have a picture in your head of your perfect customer, but you’re not sure where to find them. A virtual assistant can research your demographic and find out where they’re hanging out online. Maybe you need to know what your competitors are doing, let them find out for you.

Technical

Whether it’s website management, building sales funnels, or creating email content a virtual assistant can handle it for you. Maybe you know what needs to be done, but you aren’t quite sure the best way to do it.  We love technical. Virtual assistants with tech knowledge can handle those technical tasks you don’t want to do or don’t know how to do.

Social Media

It’s a big part of the growth your business.  Customers want to see your business up close. If people can relate to your brand, they’re going to want to buy from you.  Customers are going to check you out on social media. If you aren’t active and engaging, they go somewhere else. Here is the thing, it takes time and work.  It’s not just a post every once in a while. They want to see what you do, how you do it, and how you interact with your customers and community. They also will check out how long it takes you to respond to customers.  The struggle is real you guys. Between social media postings, content creation, and engagement, you may want to run and hide. You keep reading about content strategies and maybe you’ve tried to keep up with Gary Vee’s $1.80 Instagram strategy, but who really has time for that? A virtual assistant. Virtual assistants can help you with all areas of social media.

Facebook Ads

I’ve put this one in a category all by itself, why?  Because Facebook ads should be handled with care. Virtual assistants proficient in FB ads can help you create and manage your Facebook ads. If you’re still boosting a post, or creating FB ads without a target audience, I encourage you to hire a FB va. Facebook ads are still one of the most powerful forms of advertising, but if you don’t know what you’re doing you could be wasting a lot of your advertising budget.

There are so many other tasks that a virtual support specialist is able to handle for you.  Essentially, anything that is taking time away from nurturing and growing your business, that doesn’t make you money, should be sent off for someone else to do.  Another great thing too, you don’t have to ensure they have office space, or equipment to use. No need for fringe benefits, like health insurance and paid time off.  All you pay for is productive hours. Comment below and let us know what you could do with all that extra time by getting a virtual assistant.

Don’t forget to check out our services and package options to see what we can take off your hands!

Top 7 Reasons you need to be using Facebook for your small business

top 7 reasons your business should be on Facebook

Your personal life has been changed by social media, and it should be changing the way you work.  If you own a small business, social media MUST be part of your marketing strategy. If not, you may not be around in 5 years.

But, there are so many social media platforms, which one should you be on?  If you had to only choose one, it should be Facebook. Here’s why.

Reason #1: If you’re not on Facebook, you don’t exist.  

Facebook is the largest social media platform in the world with over 2.2 billion active users each month. These users are searching your business name on Facebook to check your credibility. This includes checking to see if you have reviews and if you’re actively posting. If you don’t have a Facebook page, it is hard for them to determine if you even exist.

Reason # 2: You can target your direct audience using Facebook ads.  

Facebook allows you to develop marketing campaigns based on demographics such as location, education, job titles, income, interest, life events, and behaviors. Let’s say you’re a divorce attorney in Florida and your target market is women. You can create a Facebook ad targeting women in Florida who’ve changed their relationship status on Facebook from married to separated. This allows you to market directly to your ideal client resulting in increased revenue and saving you from wasting your advertising budget on those who are unlikely to work with you.

Reason # 3: Your customers expect instant answers.  

We live in a time where people want the answers to their questions right away. Thanks, Google!  Your customers are sending you messages and posting their questions on your business page at hours of the day and night. They expect to receive those answers quickly, so they can make their buying decision. If they pose the same question to your competitor and your competitor is replying to them faster, you’ve lost a customer to your competition.

Reason # 4: You can gain insight into the needs of your customers.  

Let’s say you’re selling Tupperware. Your customers are leaving positive reviews on your Facebook page, but they keep commenting on your posts telling you they’d like more color options. Boom! Now, you know you can expand your Tupperware business by offering more colors. For that matter, you can engage with your customers and find out what specific colors they’re asking for. Think of it as a free focus group.

Reason # 5: Create a human side to your business.  

Facebook allows you to put a face and personality behind your business. At the basic level you can achieve this by engaging with your customers and creating content that reflects your companies voice. One of the best ways to incorporate the human aspect is by incorporating video into your Facebook postings. This creates the like, know, and trust factor that makes customers want to buy from you!

Reason # 6: Facebook is the new word-of-mouth.  

Let’s say Suzy and Dave are looking for a romantic restaurant for their anniversary date. Suzy posts on Facebook asking for a recommendation. Her friends reply to giving recommendations to their favorite restaurant. Suzy takes her best friends’ advice and looks your business up on Facebook. She likes what she sees and makes a reservation for Friday night.

Reason # 7: Reply to negative reviews.  

I’ve heard some business owners complain about the review feature on Facebook. Specifically, because they’ve received a negative review and they didn’t know what to do about it. You need to understand how to use this feature for the positive. Replying to negative reviews is an opportunity to resolve a customer’s issue and create a life long customer. It also shows potential customers that you care and can handle yourself professionally.

Download our Facebook Strategies Cheat Sheet for more information on using Facebook to increase your business sales and revenue…go ahead, it’s FREE!

Download our FREE Facebook Strategies Cheat Sheet!

How to use Instagram for your business.

How to use Instagram for your business.

Your niece uses Instagram to post selfies. So, how can you use this social media platform to promote your service?  The key to using Instagram for your business is to look at it from the personal branding side. It takes a little planning, but it’s an effective way to increase not only your visibility but also create the like, know, and trust factor so people will WANT to work with you.  I have put together 5 tips on how to use Instagram for your business.

Tip # 1: Optimize your profile. 

Your Instagram username should match your username on all your other social media platforms. I recommend making it your own name. This is especially important if you are a one-person shop. If you are not the face of the business, that is okay. You can use your business name. Just be sure to keep it consistent, so people can easily find you across platforms. Also, use the name section on your profile to highlight what you do. For example, my username on Instagram is Bonnie Anderson Consulting, my name is “Social Media Strategist.” If someone searches Instagram for a social media strategist, my profile will show up.

Tip # 2: Tell people what you do in your bio.  

When someone looks at your profile, they shouldn’t have to try and guess what it is that you do. That bio feature is there for a reason, to tell people what you do, who you do it for, what results they can expect, and what to do next. Be as specific as you can. If you crochet scarves and sale them through your online store, then your bio might look like this, “I crochet scarves for women who desire quality over quantity. My scarves keep you warm and last for years. Click the link below to order.” There’s no question about what you do, who you serve, what your customers can expect from your product, and where they can purchase them.

Tip # 3: Create a feed people want to look at.  

You need stunning and diverse photos. People don’t want to look at the same photos that have the same poses, background, or outfits. Mix it up.  Capture some behind the scenes, and add some personality that will shine through on your profile. This can include posting pictures of yourself at conferences and workshops, having a cup of coffee, or working on your business from your home office. Don’t forget to include captivating text on each of your photos. For example, if you’re posting a photo of yourself at a conference, include details that let your followers know what you learned at the workshop, and how you plan to implement it in your business.

Tip # 4: Use relevant hashtags.  

Before you even start posting on Instagram, make a list of hashtags that are relevant to your business. Use the search bar in Instagram and search for relevant hashtags. Come up with a good list of about 50 hashtags that have anywhere from 10,000 posts and above. Rotate those hashtags in your postings, using about 10 at a time.  Each time you use one, date it. This way you see which of those hashtags work best for engaging your potential clients.

Tip # 5: Make sure your feed matches your brand.  

If your brand is fun and flirty, your pictures should represent that. Maybe your business with a touch of creative, then your pictures and captions should reflect that. Any inspirational quotes you want to share, then those graphics should match your fonts and colors. Think of your Instagram profile as your online resume. What message do you want to portray to your audience? Now, go make your content all about that message.

These tips will help get you going on Instagram. You can follow me on Instagram by clicking here.  Shoot me a message and tell me “I got this!”

We also have a FREE Facebook Strategies worksheet to help you get started with tackling Facebook.

Download our FREE Facebook Strategies Cheat Sheet!