Don’t be the business owner that doesn’t understand the benefits of using social media.
business, entrepreneurship, facebook ads, management, outsourcing, save money, save time, social media management

Benefits of using social media.

Don’t be the business owner that doesn’t understand the benefits of using social media.

You have a social media account for your business, but you’re barely using it.  Or maybe, you’re not using social media at all in your business.  Either way, it’s okay. After reading this blog, you’ll understand how social media can benefit your business, and gain some motivation to start posting regularly.

Benefit # 1: Brand Awareness

Whether you have an established brand, or you’re just starting out, social media gets your brand out to your target audience. This provides your business with a way to interact with customers and potential customers on a personal level. Today, consumers use social media to check out a brand before buying. They’re looking at your Facebook reviews, comments on your post, and the quality of your content. You’ll want to create content that aligns with your brand and gets people talking.

Benefit # 2: Creating exceptional Customer Service

Today, customers expect instant gratification. You can thank social media for that. Customers and potential customers expect an instant reply to their questions. If your competitor replies to them before you do, you’ve lost the sale. Responding to them quickly shows that you care and that you want to work with them. Use social media to show you’re committed to customer satisfaction and creating an exceptional customer experience.

Benefit # 3: Effective Advertisement

Social media advertisement is the most effective advertising on the market. People spend hours a day on social media platforms. This has created the perfect opportunity for you to reach your target market over and over again. You can target specific demographics, locations, and interest to make your advertising dollar count.

Benefit # 5: Research

Whether researching what your competitors are doing, or finding out your customers pain points, social media is an effective research platform.  You want to do business better than your competition, then check out their page and make yours better than theirs. You want to find out your customers pain points, read the comments and reviews on your business Facebook page. Listening to your customers is key for a successful business.

Now you know exactly what the benefits of Social Media are to business, so now what? You need a social media marketing plan.  Check out our website to see how we can help you navigate the Social Media World.

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Look back shortly as we will be providing social media marketing tips and tricks, so make sure to subscribe to our blog.  Comment below if this helped to explain why social media is so important for your business, or if there is a specific topic you would like to see in the future!  We also have a Facebook strategies guide you can download…go ahead, it’s FREE!

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5 ways outsourcing saves your business time and money
business, entrepreneurship, management, outsourcing, productivity, productivity tips for entrepreneurs, social media management, virtual assistant

5 ways outsourcing saves your business time and money

The way we work has changed a great deal over the past decade. We’re globally connected through the internet making it easier than ever before to outsource work. Whether it be outsourcing your calendar management to a virtual assistant or hiring a social media guru to keep up your Facebook and Instagram postings, outsourcing is a common occurrences for small and large businesses. The most common appeal for outsourcing is savings. 

Here are 5 ways that outsourcing can save your business time and money.

1 – Recruitment cost

If you use a Human Resource employee to search, interview, select, and hire employees, you’re spending major cash flow on labor costs. Save yourself the money and connect with a virtual assistant, online business manager, or social media guru, to save your resources for more important matters such as bonuses for your existing employees.

2 – No more sick leave pay

Virtual assistants, online business managers, and social media managers work for results, not fringe benefits. If they are sick, they still have to deliver results. They may be working in their slippers delivering those results, but the end game is all that matters. If they’re sick, that’s their problem, not yours. You don’t pay for sick leave! You pay for results.

3 – Office Equipment

Some virtual assistants work from their home offices or kitchen tables. Some opt to work from coworking spaces. Either way, they provide their own equipment and furniture. If they want a fancy new stand up desk, that’s on them not you. If they need a new ergonomically correct chair, that is their expense, not yours.

4 – Training

You don’t have to train them. Virtual assistants and social media managers offer services they are good at performing. Often, they find a specific industry they love working with and maintain a client list with tasks similar in nature. You save on training costs, and they get to do the work they love. 

5 – Write-Ups

If you don’t like your outsourcing hire’s work, you fire them. It’s really that simple. You don’t have to pull them in the office and give them the “talk” and a write-up. If they failed to deliver results, then you say bye-bye! You don’t have to worry about paying them a severance or unemployment. Just make sure you check the terms of your client services agreement. 

Check out our services to see how we can start saving you time and money.

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Is it time to hire a Virtual Assistant?
facebook ads, social media management, virtual, virtual assistant, what is a virtual assistant, work from home

Is it time to hire a Virtual Assistant?

Are you feeling overwhelmed in your business? Are you wearing so many different hats that you feel like you’re on a hamster wheel with no way to get off? It may be time to hire a virtual assistant.

Virtual assistants started showing up in the late 90’s when the dot com boom was rising. They are skilled administrative and technical professionals who typically work on a contract or hourly basis.

Fast forward to today, and entrepreneurs are hiring virtual assistants at higher rates than ever before. Virtual assistants provide a variety of services that range from general administration, bookkeeping, to social media management and video editing.  All this from the comfort of their own home. What does this mean for you the business?  You don’t have to pay for fringe benefits, rent office space, or buy office equipment. This saves the business anywhere from 30-50 % each year. This allows the Virtual Assistant, as an entrepreneur, to set their own hours and policies. It’s a win-win for both parties.

Many virtual assistants stick with general administrative tasks, such as email management, calendaring, appointment setting, customer service management, correspondence, phone calls, and travel arrangements. Other virtual assistants choose to specialize in one area. This includes copy writing, video editing, website design, Facebook ads management, and managing social media accounts for businesses. Communication with a virtual assistant is conducted via email, video conferencing, and phone calls. If you are ready to free up some of your time, a virtual assistant may be a great option. Check out our services and see what we can do for you!

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