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Top 7 Reasons you need to be using Facebook for your small business

top 7 reasons your business should be on Facebook

Your personal life has been changed by social media, and it should be changing the way you work.  If you own a small business, social media MUST be part of your marketing strategy. If not, you may not be around in 5 years.

But, there are so many social media platforms, which one should you be on?  If you had to only choose one, it should be Facebook. Here’s why.

Reason #1: If you’re not on Facebook, you don’t exist.  

Facebook is the largest social media platform in the world with over 2.2 billion active users each month. These users are searching your business name on Facebook to check your credibility. This includes checking to see if you have reviews and if you’re actively posting. If you don’t have a Facebook page, it is hard for them to determine if you even exist.

Reason # 2: You can target your direct audience using Facebook ads.  

Facebook allows you to develop marketing campaigns based on demographics such as location, education, job titles, income, interest, life events, and behaviors. Let’s say you’re a divorce attorney in Florida and your target market is women. You can create a Facebook ad targeting women in Florida who’ve changed their relationship status on Facebook from married to separated. This allows you to market directly to your ideal client resulting in increased revenue and saving you from wasting your advertising budget on those who are unlikely to work with you.

Reason # 3: Your customers expect instant answers.  

We live in a time where people want the answers to their questions right away. Thanks, Google!  Your customers are sending you messages and posting their questions on your business page at hours of the day and night. They expect to receive those answers quickly, so they can make their buying decision. If they pose the same question to your competitor and your competitor is replying to them faster, you’ve lost a customer to your competition.

Reason # 4: You can gain insight into the needs of your customers.  

Let’s say you’re selling Tupperware. Your customers are leaving positive reviews on your Facebook page, but they keep commenting on your posts telling you they’d like more color options. Boom! Now, you know you can expand your Tupperware business by offering more colors. For that matter, you can engage with your customers and find out what specific colors they’re asking for. Think of it as a free focus group.

Reason # 5: Create a human side to your business.  

Facebook allows you to put a face and personality behind your business. At the basic level you can achieve this by engaging with your customers and creating content that reflects your companies voice. One of the best ways to incorporate the human aspect is by incorporating video into your Facebook postings. This creates the like, know, and trust factor that makes customers want to buy from you!

Reason # 6: Facebook is the new word-of-mouth.  

Let’s say Suzy and Dave are looking for a romantic restaurant for their anniversary date. Suzy posts on Facebook asking for a recommendation. Her friends reply to giving recommendations to their favorite restaurant. Suzy takes her best friends’ advice and looks your business up on Facebook. She likes what she sees and makes a reservation for Friday night.

Reason # 7: Reply to negative reviews.  

I’ve heard some business owners complain about the review feature on Facebook. Specifically, because they’ve received a negative review and they didn’t know what to do about it. You need to understand how to use this feature for the positive. Replying to negative reviews is an opportunity to resolve a customer’s issue and create a life long customer. It also shows potential customers that you care and can handle yourself professionally.

Download our Facebook Strategies Cheat Sheet for more information on using Facebook to increase your business sales and revenue…go ahead, it’s FREE!

Download our FREE Facebook Strategies Cheat Sheet!

Productivity Methods for Your Professional and Personal Life

Productivity Methods for Your Professional and Personal Life

Christmas 2017

I received a label maker from my spouse. It brought me more excitement than the Walkman and Paula Abdul tape I received when I was 9. Upon opening my label maker, I started labeling things in my home. Currently, the shelves in my kitchen and linen closet are labeled, and yes even my fridge. I have also tackled my home office and spare room. It didn’t take long for me to realize I have a slight obsession for organization, efficiency, and productivity…who would have thought! The simple act of having labeled bins in the fridge has cut down on a lot of confusion in my house. We have also reduced food waste just by including a bin labeled “Leftovers.” It has been a win-win for efficiency and productivity.

My obsession for productivity and efficiency spills over into many other aspects of my life. If there is better way to do something, I want to know about it. Most importantly, I want to try it out. While in graduate school, I was feeling overwhelmed by the twenty plus chapters I needed to read each week. After a couple of semesters of getting up at 4 am to read before work, I was on a quest to find a more efficient way to get my work done. I took to my favorite social media platform – YouTube. This is where I discovered the Pomodoro Technique.

Pomodoro Technique

The Pomodoro Technique was developed by Francesco Cirillo in the late 1980’s to help individuals stay productive and focus on one task at a time. Here are the items you will need to begin utilizing the Pomodoro Technique. A timer, a sheet of paper, a writing utensil, and materials for your chosen task. Remember this technique is to be done only while focusing on one task at a time. Multi-tasking is not an option.

Once you’ve determined your task, just set your timer for 25 minutes and start working. I use the timer on my cell phone. I suggest turning your phone on airplane mode, to help cut down on interruptions from calls, texts, or social media notifications. You can also use a productivity timer.  When the timer goes off, stop working, check off your sheet of paper, and take like a five-minute break. Do what you want, take a walk around the building, or get an afternoon cup of coffee. After you have completed this process four times, then take a 30-minute break. From there you just repeat the process as many times to complete the task. I use this same technique in my business. When I am up against a deadline and need to accomplish a lot of work over a short period of time, I have found this method to help in reducing not only distractions, but also getting a lot done.

The Action Method

The next technique is The Action Method. The Action Method was created with creative professionals and entrepreneurs in mind and is also effective for personal projects. The premise behind this method is to choose action over ideas. Everything you need to work on is considered a project. Do you need to submit a proposal to a new client? Consider it a project. Do you need to go over to moms and do some repairs? Consider this is a project too. For every project, there should be action steps, references, and back burner items. Action steps begin with an action verb such as “perform”, “write”, or “contact.” References are notes, ongoing email strings, handouts, and other items you need to refer to complete the final project. Lastly, there are back burner items. These are items that are not actionable at the current time. They are ideas for a potential client, future projects, or other growth strategies. Putting those items as an action step does not serve you in completing your current project.

For example, one of my current projects is writing operational procedures for a local organization. While writing these procedures, I note any ideas to help streamline their processes on a separate document. This is my back burner list. These ideas do not impact my writing of the procedures, but they may serve as future ideas to help the organization with efficiency.

There are several ways to organize projects while using the Action Method. Actionmethod.org has a series of dot grid books and journals for purchase. My preferred method is to set up project folders on a google drive that I can access from anywhere. I create a main folder with the project name and keep three documents with in that folder – Action steps, references, and a back burner list.

Do you have a favorite productivity method? If so, tell us about it in the comments.