Your niece uses Instagram to post selfies. So, how can you use this social media platform to promote your service? The key to using Instagram for your business is to look at it from the personal branding side. It takes a little planning, but it’s an effective way to increase not only your visibility but also create the like, know, and trust factor so people will WANT to work with you. I have put together 5 tips on how to use Instagram for your business.
Tip # 1: Optimize your profile.
Your Instagram username should match your username on all your other social media platforms. I recommend making it your own name. This is especially important if you are a one-person shop. If you are not the face of the business, that is okay. You can use your business name. Just be sure to keep it consistent, so people can easily find you across platforms. Also, use the name section on your profile to highlight what you do. For example, my username on Instagram is Bonnie Anderson Consulting, my name is “Social Media Strategist.” If someone searches Instagram for a social media strategist, my profile will show up.
Tip # 2: Tell people what you do in your bio.
When someone looks at your profile, they shouldn’t have to try and guess what it is that you do. That bio feature is there for a reason, to tell people what you do, who you do it for, what results they can expect, and what to do next. Be as specific as you can. If you crochet scarves and sale them through your online store, then your bio might look like this, “I crochet scarves for women who desire quality over quantity. My scarves keep you warm and last for years. Click the link below to order.” There’s no question about what you do, who you serve, what your customers can expect from your product, and where they can purchase them.
Tip # 3: Create a feed people want to look at.
You need stunning and diverse photos. People don’t want to look at the same photos that have the same poses, background, or outfits. Mix it up. Capture some behind the scenes, and add some personality that will shine through on your profile. This can include posting pictures of yourself at conferences and workshops, having a cup of coffee, or working on your business from your home office. Don’t forget to include captivating text on each of your photos. For example, if you’re posting a photo of yourself at a conference, include details that let your followers know what you learned at the workshop, and how you plan to implement it in your business.
Tip # 4: Use relevant hashtags.
Before you even start posting on Instagram, make a list of hashtags that are relevant to your business. Use the search bar in Instagram and search for relevant hashtags. Come up with a good list of about 50 hashtags that have anywhere from 10,000 posts and above. Rotate those hashtags in your postings, using about 10 at a time. Each time you use one, date it. This way you see which of those hashtags work best for engaging your potential clients.
Tip # 5: Make sure your feed matches your brand.
If your brand is fun and flirty, your pictures should represent that. Maybe your business with a touch of creative, then your pictures and captions should reflect that. Any inspirational quotes you want to share, then those graphics should match your fonts and colors. Think of your Instagram profile as your online resume. What message do you want to portray to your audience? Now, go make your content all about that message.
These tips will help get you going on Instagram. You can follow me on Instagram by clicking here. Shoot me a message and tell me “I got this!”
We also have a FREE Facebook Strategies worksheet to help you get started with tackling Facebook.