Branding, marketing

3 Things Every Effective Website Always Includes

We’re kind of geeking out over the Building a StoryBrand by Donald Miller. This book has changed the way that we’ve structured not only our own website, but the websites of our customers. So I thought I’d share some of the takeaways from the book and provide you with the top 3 things you should include on your website. 

Creating a website has become much simpler these days with WordPress and builders like Divi and Elemenator. However, many entrepreneurs just starting out have not idea what to include on their website. They either end up putting too much information on their website or leaving off key features that help covert customers. 

1. Be clear about what you offer. 

The first is being clear on what you offer! An offer is a fundamental part of converting researchers into paying customers. The fact of the matter is that most people do not want to search your website trying to figure out what you do. As soon as a potential client reaches your website, it should be very clear what you do. A customer does not care if you’ve been in business since 1950–they want to know how you will solve their problem. Make your offer stand out by placing it at the top of your website so that it is visible to your potential customer as soon as they land on your home page. Keep it simple and short. 

2. Give your customers a clean call to action. 

The second item is a Call to Action. The Call to Action should be a button that is formatted in a different color than the other buttons on your website. It should also be clear. As a customer scans your website, it is highly unlikely they are going to read all of the copy of your website. So if your Call to Action is buried in your copy, your customer is not going to take action. And making your button stand out by using a different color is just the beginning. You should also make sure the verbiage on the button is descriptive. For example, “Download” just isn’t going to cut it. Your customer is going to be left wondering “download what?” A better option is “Download Your Free PDF” or “Schedule a Consultation.” This is much clearer and easier to understand by your potential customers. 

3. Keep it concise.

When writing your website copy, use very few words. Like I’ve discussed before here and in other blog posts, people don’t read words anymore. Instead, they scan them at a glance. So there is no need to try and make yourself sound smarter than you need to, just keep it simple and clear. Even if it takes you three paragraphs to explain what you do to your customers, try cutting that by 25%. Focus in on the results that you’ll deliver. Remember, your customer does not care about how long you’ve been in business or how what you did prior to starting your own business. All they care about is the bottom line! 

If you found this blog post helpful, leave us a comment below! Tell us how you plan to use the tips mentioned in this post. For even more content like this, check out my YouTube channel where I create videos to help you achieve a life you love and a business that thrives! 

Pick up a copy of Building a StoryBrand by Donald Miller here:

local business, marketing, social media

4 Tips to Help You Market Your Business Locally

When I started my business last year, I was only focused on using social media to get my name out there. Of course, this is a great way to market your business, but it wasn’t until I focused on local marketing that my business started to grow. Here are 4 ways to market your business locally!

1. Reach out to your local Rotary clubs and offer to speak on your subject matter.

In February, I started reaching out to local rotary clubs. In doing so, I booked a speech to talk to almost 100 local business owners about using remote workers and virtual assistants in their business. Of course, this involved preparing a speech, presentation, and practicing, but the opportunity to get my name out there was huge. My advice when reaching out to your local rotary clubs it is to relate your speech to their needs. In my case, a lot of the rotary members own small businesses, and one of the biggest topics in business circles right now is how millennial’s conceptualize work life balance. So my speech covered this and how many millennial’s are seeking to work remotely to achieve a work life balance. I also talked about productivity and the impacts of allowing employees to work from home on small businesses. I am not outright selling my services, but I’m providing them with something valuable that they can use with their own businesses.

2. Join your local chamber. 

If you provide business to business services, your local chamber is a great way to network and promote your business. When I joined my local chamber, they did a couple of things to introduce my business to the community. First there was a ribbon cutting, which serves as a “grand opening” of sorts for new and established businesses. They also do a live Facebook video with you where they interview you and let you talk about your business, which is exciting. The other advantages of joining your local chamber is the many in-person networking opportunities. I admit that in the past I haven’t always taken advantage of networking events, but when I do go I find it to be less awkward than I imagined. This is a case where the best advice is to get dressed and just show up. Make it a point to talk to at least 3 people at each event. I do this by asking them questions about their business, and I only tell them about my business if they ask.

3. Take advantage of word of mouth.

One of the most overlooked methods of promoting yourself locally is telling your family, friends, and personal contacts about your business and your services. When I re-launched earlier this year, I sent an email to my family and friends letting them know what I was doing. I included my portfolio, website, and social media links. I told them what services I offer and what kind of businesses may be a good fit. This was helpful because I’ve received some viable leads from my family and friends. Plus, I know they will continue to help me out by giving my name to anyone they run into in the future that could benefit from my services.  Most of the time your family and friends want to see you succeed.

4. Facebook 

It’s a no-brainer that you should be using social media to promote your business, but Facebook in particular is a great way to promote yourself locally. The reason it is effective at the local level is that people are using Facebook to look businesses up much like they would on google. Think about it: how many times have you looked up a restaurant’s Facebook page and read their reviews? The key is to make sure your page is fully optimized. Ask your customers to leave Facebook reviews. Another way to use Facebook effectively is the live video feature. Schedule live videos about once a week to make sure your content is being seen by your audience.

These tips are a great place to start for anyone looking to grow their following and promote your business locally in 2019. For even more curated informational content, check out our YouTube channel where I create videos to help you achieve a life you love and a business that thrives!