entrepreneurship

Why You Should Identify Your Ideal Client ASAP.

If you’re an entrepreneur just starting out, my hat goes off to you! Not because entrepreneurship is a hardship, but because one of the biggest hurdles you will inevitably face is deciding who you serve and exactly what services you offer. 

You may think you can do everything and serve everyone. The truth is that that’s just not going to work for more businesses. The good news is that I am going to save you some heartache by sharing with you why that is a big mistake. So, let’s walk through why identifying who it is that you’re talking to is so important!

My first year in entrepreneurship, I was all over the place. I was offering virtual assistant services to anyone and everyone! After feeling burned out and exhausted, I honed in on who it is that I serve and since then this entrepreneurship thing has gotten a hella of a lot easier. 

1. Get over your fear!

The first thing I did was decide who my ideal client was. When you first start out this is really hard. You fear that you’re going to lose business if you are targeting one specific group. You fear that if you simplify your services you’re going to lose money. Instead, start by flipping the script. Think about how your talents and abilities can best serve others. If you’re a human resources consultant, are you going to offer recruitment services for small businesses or are you going to provide leadership seminars for corporations? There is a BIG difference not only in the offer, but the demographic as well. 

2. Avoid burnout. 

If you don’t figure out who your ideal client is, you’re going to be left spinning your wheels without ever reaching any level of success worth talking about. Offering multiple services to multiple different types of clients is like going to your multiple family and friends’ homes on Thanksgiving. Even though you’re thankful to have so many family members and friends, you never really get to enjoy their company because you’re in a hurry to get to the next place. By the time you get home you’re exhausted and stuffed because you had to take in a little bit of everything, and the next day you’re still tired. Even if you only do ONE THING in your business, it’s much better for you in the long run to do one thing WELL than it is to do many things haphazardly. In business, serving multiple types of clients, all needing different services, results in burnout. And no one wants to be a burnout. 

3. Perfect your craft. 

When you hone in on one particular skill with one particular type of client, you can spend more time perfecting your craft. You also will be repeating the same steps as a part of the services you offer, making you better and better each time. And the better you get, the more money you can charge! The end result is less stress, better services, and more money. Who doesn’t want that?! 

If you learned something new today, leave us a comment below! We want to know: have you taken the time to map out your ideal client? 

For even more content like this, check out my YouTube channel where I create videos to help you achieve a life you love and a business that thrives! 

calendar blocking, productivity, productivity tips for entrepreneurs, stop procrastinating

Time Management Strategies to End Procrastination

If procrastination is your friend, then you know sometimes the struggle with productivity is real. One common misconception about procrastination is that stems from laziness. The reality is not that simple; in fact, the true nature of procrastination for most people lies in feeling overwhelmed.

Luckily, there are ways to help you manage these feelings so that they do not control your life. The following tips will not only help you stop procrastinating, but will also eliminate feelings of being overwhelmed, making you feel more in control of both your professional and personal life. Prepare to cross those items off of your to-do list for good!

1. Clarify your goals.

It is so easy to become overwhelmed and start procrastinating when we aren’t clear on our goals. Whether it be personal, professional, or business goals, being unclear about the desired outcome often leads us to haphazard decision making without any long-term vision. When we set clear goals, we are able to hone in on a clear plan of action to achieve them. This minimizes procrastination by clarifying priorities, enabling you to get things done.

2. Break down big projects into bite size pieces.

When starting a big project, breaking it down into smaller increments helps us get started without allowing the bigger picture to overwhelm us. For example, if you build websites and you just dive into a project without a plan, you’re going to have a hot mess on your hands. You can solve this problem by first designing the layout of the website, then having photos taken, creating graphics, writing the copy, and so on. The key is to work on each of these tasks separately, allowing you to focus on one thing at a time.

3. Automate and Create Systems                                                                       

Systems and automation should be a way of life for all of us. You can get twice as much done in half the time. Yes, really! For me this means, automating my grocery delivery so it shows up at the same time each week and having automatic bill pay. These are things I don’t have to think about or spend time on–they just get taken care of. If you’re working with clients, you can use a system such as dubsado to automate the onboarding process. This frees up more of your time and decreases the chances that you’ll procrastinate getting the job done.

4. Try out a productivity method.

These are different than system automations or project plans. You need a system that you can follow that will allow you to be more productive while you’re sitting at your computer working. These methods range from calendar blocking, the pomodoro technique, and a new one I’ve been working with is the 5-3-1 method. This is where you choose 1 big, 3 medium, and 5 small tasks or goals for your day. In my case, the big one may be to edit a youtube video; the medium ones may be to wash my car, create a new client form, and write a youtube script; and the 5 small ones might be to make 3 phone calls and return 2 emails.

This method has been working well for me. I will sometimes combine it with the pomodor technique which is where you set a timer for 25 minutes and then take a 5 minute breaks. You repeat this cycle a few times and then give yourself a 10-15 minute break. Using a productivity method really holds you accountable for the time spent on each task, so you will be motivated  to accomplish more.

5. Have an established routine. 

“Successful people are simply those with successful habits.” –Brian Tracy

Morning routines are huge in the online space right now because they help you start your day off on the right foot. However, I do not think that a morning routine is the only answer. The key to this method is to develop certain behaviors and habits that signal that it’s time to buckle down and get to work. So for some people that means establishing a routine for right when you to the office. Or, maybe it’s a routine after work that prepares you to work on your side hustle. Regardless of when you need it, what’s important is to have an established routine that signals it’s time to get into productivity mode.

6. Take a day off and practice self care. 

There are many entrepreneurs that preach work hard, 7 days a week. Then there are others that tell you that you can work 4 hours a week. The truth is often somewhere in the middle. I can tell you from personal experience that not taking a day off will come back to bite you. You don’t necessarily need a day off each week, but I do recommend at least one day every couple of weeks where you can unplug an do something nice for yourself.  This is especially important if you own your own business, work a stressful job, or even if you’re in college. Finding the right work-life balance is essential for preventing burnout.

We would love to hear from you! Comment below and tell me when you have been overwhelmed with a big project. For even more content like this, check out my YouTube channel where I create videos to help you achieve a life you love and a business that thrives!

How to Stop Procrastinating and Be More Productive
business, entrepreneurship, productivity, productivity tips for entrepreneurs, stop procrastinating, work from home

How to Stop Procrastinating and Be More Productive

Being productive means different things to different people. Whether it’s starting your own business, finishing a college degree or just getting more done in a day, then this post is for you. Here are four ways to stop procrastinating and be more productive.

1. Determine your goal

You spent all day watching Netflix on a Saturday, but you know you need to finish an assignment for school or work on a website for your business? To combat procrastination and increase productivity you need to identify your big goal. Are you working on a graduate degree? Then that paper is one step closer to reaching your goal of graduating. Do you need to work on a website for your business? The end goal of having the website for your business is to draw customers in so you can create the life you want. So, spending an hour working on your website versus watching the latest episode of the Real Housewives, is a more productive use of your time.

2. Know your why

Why are you trying to achieve a graduate degree? Why do you want a promotion at work? Whatever the goal is you need to know your why. Do you need the degree to make a career change? Are you ready to transition into working for yourself, and you need a website so you can let the world know about your business? Knowing your why will help keep you motivated in working towards the big picture.

3. Identify the little steps and block off your time.

What steps do you need to take to reach your goal? If you are seeking a promotion at work what steps do you need to take to get that promotion? Do you need to increase your sales or the hours you work? Make a plan and block off time on your calendar to make it happen.

4. Get Excited

Now, you may not be excited about having to work on your website, finish an assignment for school, or work extra hours, but surely you will be excited when your website is done or you get a promotion at work which typically means more money!!!! Get excited about the big goal. It will help you stay motivated when the procrastination tries to sneak in. Let the excitement of the end goal fuel you to complete those small tedious tasks when you’re simple not in the mood.