What to outsource to a virtual assistant
business, calendar blocking, entrepreneurship, facebook ads, Facebook Strategies, management, outsourcing, productivity, save money, save time, social media, social media management, system automation, VA, virtual assistant

What to outsource to a virtual assistant.

Is everything in your day-to-day stacking up.  Are you spending more time on admin tasks within your business than actually growing your business.  We all need a little help, and a virtual assistant can do just that. While a virtual assistant takes care of the routine tasks in your business, you’re able to grow your business.

You may be wondering what tasks do you hand-off?  Maybe you’re still contemplating and not sure what a virtual assistant can do for you.  

What can they handle?

Virtual assistants can handle anything from general administration to the more technical work, and let’s not forget about social media.  

Basic tasks, like calendaring and travel arrangements can be handled by a virtual assistant.  With someone managing your calendar nothing slips through the cracks. Meetings, travel arrangements, and the other things that only you can do are on your calendar ready to go.

Travel

Tired of paying ridiculous amounts of money booking travel arrangements, because it gets pushed on the back burner and made short notice.  A virtual assistant can handle all of that for you. Maybe you want, and need, some time off with the family. A virtual assistant can find you the best deals and packages to surprise them with the best vacation ever.

Reception

Need someone to answer the phone while in that important meeting or conference.  Want to ensure that your customers can reach you, even while spending some quality time with your family, or even that mysterious thing called sleep.  Virtual support can have you covered. Customer Relationship Management and support. Many virtual assistants are skilled in handling customer service support and relationship management systems. There are many virtual assistants that go as far as specializing in customer support for Shopify and Amazon FBA entrepreneurs. What does this all mean?  Virtual assistants are good at handling customer service and keeping your customers happy.

Email management

Who is able to keep that unread number less than 50?  Never miss anything important because it was sandwiched in between junk email.  A virtual assistant will go through, get rid of anything that is not needed and ensure you address important emails.

Research  

You have a picture in your head of your perfect customer, but you’re not sure where to find them. A virtual assistant can research your demographic and find out where they’re hanging out online. Maybe you need to know what your competitors are doing, let them find out for you.

Technical

Whether it’s website management, building sales funnels, or creating email content a virtual assistant can handle it for you. Maybe you know what needs to be done, but you aren’t quite sure the best way to do it.  We love technical. Virtual assistants with tech knowledge can handle those technical tasks you don’t want to do or don’t know how to do.

Social Media

It’s a big part of the growth your business.  Customers want to see your business up close. If people can relate to your brand, they’re going to want to buy from you.  Customers are going to check you out on social media. If you aren’t active and engaging, they go somewhere else. Here is the thing, it takes time and work.  It’s not just a post every once in a while. They want to see what you do, how you do it, and how you interact with your customers and community. They also will check out how long it takes you to respond to customers.  The struggle is real you guys. Between social media postings, content creation, and engagement, you may want to run and hide. You keep reading about content strategies and maybe you’ve tried to keep up with Gary Vee’s $1.80 Instagram strategy, but who really has time for that? A virtual assistant. Virtual assistants can help you with all areas of social media.

Facebook Ads

I’ve put this one in a category all by itself, why?  Because Facebook ads should be handled with care. Virtual assistants proficient in FB ads can help you create and manage your Facebook ads. If you’re still boosting a post, or creating FB ads without a target audience, I encourage you to hire a FB va. Facebook ads are still one of the most powerful forms of advertising, but if you don’t know what you’re doing you could be wasting a lot of your advertising budget.

There are so many other tasks that a virtual support specialist is able to handle for you.  Essentially, anything that is taking time away from nurturing and growing your business, that doesn’t make you money, should be sent off for someone else to do.  Another great thing too, you don’t have to ensure they have office space, or equipment to use. No need for fringe benefits, like health insurance and paid time off.  All you pay for is productive hours. Comment below and let us know what you could do with all that extra time by getting a virtual assistant.

Don’t forget to check out our services and package options to see what we can take off your hands!

How to use Instagram for your business.
business, entrepreneurship, outsourcing, social media management

How to use Instagram for your business.

Your niece uses Instagram to post selfies. So, how can you use this social media platform to promote your service?  The key to using Instagram for your business is to look at it from the personal branding side. It takes a little planning, but it’s an effective way to increase not only your visibility but also create the like, know, and trust factor so people will WANT to work with you.  I have put together 5 tips on how to use Instagram for your business.

Tip # 1: Optimize your profile. 

Your Instagram username should match your username on all your other social media platforms. I recommend making it your own name. This is especially important if you are a one-person shop. If you are not the face of the business, that is okay. You can use your business name. Just be sure to keep it consistent, so people can easily find you across platforms. Also, use the name section on your profile to highlight what you do. For example, my username on Instagram is Bonnie Anderson Consulting, my name is “Social Media Strategist.” If someone searches Instagram for a social media strategist, my profile will show up.

Tip # 2: Tell people what you do in your bio.  

When someone looks at your profile, they shouldn’t have to try and guess what it is that you do. That bio feature is there for a reason, to tell people what you do, who you do it for, what results they can expect, and what to do next. Be as specific as you can. If you crochet scarves and sale them through your online store, then your bio might look like this, “I crochet scarves for women who desire quality over quantity. My scarves keep you warm and last for years. Click the link below to order.” There’s no question about what you do, who you serve, what your customers can expect from your product, and where they can purchase them.

Tip # 3: Create a feed people want to look at.  

You need stunning and diverse photos. People don’t want to look at the same photos that have the same poses, background, or outfits. Mix it up.  Capture some behind the scenes, and add some personality that will shine through on your profile. This can include posting pictures of yourself at conferences and workshops, having a cup of coffee, or working on your business from your home office. Don’t forget to include captivating text on each of your photos. For example, if you’re posting a photo of yourself at a conference, include details that let your followers know what you learned at the workshop, and how you plan to implement it in your business.

Tip # 4: Use relevant hashtags.  

Before you even start posting on Instagram, make a list of hashtags that are relevant to your business. Use the search bar in Instagram and search for relevant hashtags. Come up with a good list of about 50 hashtags that have anywhere from 10,000 posts and above. Rotate those hashtags in your postings, using about 10 at a time.  Each time you use one, date it. This way you see which of those hashtags work best for engaging your potential clients.

Tip # 5: Make sure your feed matches your brand.  

If your brand is fun and flirty, your pictures should represent that. Maybe your business with a touch of creative, then your pictures and captions should reflect that. Any inspirational quotes you want to share, then those graphics should match your fonts and colors. Think of your Instagram profile as your online resume. What message do you want to portray to your audience? Now, go make your content all about that message.

These tips will help get you going on Instagram. You can follow me on Instagram by clicking here.  Shoot me a message and tell me “I got this!”

We also have a FREE Facebook Strategies worksheet to help you get started with tackling Facebook.

Download our FREE Facebook Strategies Cheat Sheet!

Don’t be the business owner that doesn’t understand the benefits of using social media.
business, entrepreneurship, facebook ads, management, outsourcing, save money, save time, social media management

Benefits of using social media.

Don’t be the business owner that doesn’t understand the benefits of using social media.

You have a social media account for your business, but you’re barely using it.  Or maybe, you’re not using social media at all in your business.  Either way, it’s okay. After reading this blog, you’ll understand how social media can benefit your business, and gain some motivation to start posting regularly.

Benefit # 1: Brand Awareness

Whether you have an established brand, or you’re just starting out, social media gets your brand out to your target audience. This provides your business with a way to interact with customers and potential customers on a personal level. Today, consumers use social media to check out a brand before buying. They’re looking at your Facebook reviews, comments on your post, and the quality of your content. You’ll want to create content that aligns with your brand and gets people talking.

Benefit # 2: Creating exceptional Customer Service

Today, customers expect instant gratification. You can thank social media for that. Customers and potential customers expect an instant reply to their questions. If your competitor replies to them before you do, you’ve lost the sale. Responding to them quickly shows that you care and that you want to work with them. Use social media to show you’re committed to customer satisfaction and creating an exceptional customer experience.

Benefit # 3: Effective Advertisement

Social media advertisement is the most effective advertising on the market. People spend hours a day on social media platforms. This has created the perfect opportunity for you to reach your target market over and over again. You can target specific demographics, locations, and interest to make your advertising dollar count.

Benefit # 5: Research

Whether researching what your competitors are doing, or finding out your customers pain points, social media is an effective research platform.  You want to do business better than your competition, then check out their page and make yours better than theirs. You want to find out your customers pain points, read the comments and reviews on your business Facebook page. Listening to your customers is key for a successful business.

Now you know exactly what the benefits of Social Media are to business, so now what? You need a social media marketing plan.  Check out our website to see how we can help you navigate the Social Media World.

Check out our services!

Look back shortly as we will be providing social media marketing tips and tricks, so make sure to subscribe to our blog.  Comment below if this helped to explain why social media is so important for your business, or if there is a specific topic you would like to see in the future!  We also have a Facebook strategies guide you can download…go ahead, it’s FREE!

Download our FREE Facebook Strategies Cheat Sheet!