The landscape that we marketers work in is changing all the time, and fortunately there are more ways to reach your customers now than ever before. For a business owner who is just starting out, or if you have an established business that you’re looking to grow, you may be considering ways to increase sales and further establish yourself as an industry expert. Continue reading for three methods to help you grow your business online for free.
1. Live Facebook and Instagram videos
Live Facebook and Instagram videos not only help you beat the facebook algorithm without having to buy ads, but it gives you a chance to showcase behind the scenes action. Your potential and current customers and clients get to see you in action and learn more about your business. You can a live video with your phone or your computer. You do not need to buy special equipment of any kind. The best live videos are educational and show your customers how to do something. If you own a professional business, you can give out free advice. If you own a clothing store you can show your customer how to pick out the right outfit. Make it educational and appealing to your ideal client.
2. Start a blog.
Creating a blog on your website helps you build authority with your customers. It also allows you to use SEO strategies on your website to help your website rank better in search engines. Approach each of your blogs with educational content much like you would in a live video. You want to give your potential customers and clients something of value. It should be educational and entertaining.
3. Start a YouTube channel.
YouTube is slightly different than your live videos in the fact that the content is searchable and stays around for several years. Again, making the content educational is key. YouTube is the second most used search engine next to google. It’s free and relatively easy to use. Please know that you do not need to buy anything to start a youtube channel. You have the ability to film, edit, and upload right from your phone. All you need is something to share with your audience and natural light!
If you found this blog post helpful, leave us a comment below! Tell us if you utilize any of the methods mentioned in this post. For even more content like this, check out my YouTube channel where I create videos to help you achieve a life you love and a business that thrives!